Online 1: Store: 0
I saw this article in the Age today, literally just after i got home from purchasing a coat from my local shopping center. It further highlights how the retail and fashion world is changing. Even though I did not buy my new coat offline I did search ASOS prior to making my purchase however this purchase was considered over about two weeks, and I waited until it came onto special. Furthermore it highlights they way we shop can be fashionable not just what we buy.